Employment

12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign concept can significantly improve a brand name’s appearance in the skill market. And the great news is that it does not constantly need an insane spending plan!

Now is the time to inject some creativity and fun into your recruitment projects and shock those uninteresting, worn-out recruitment strategies that normally start with posting on job boards (boring).

When your talent team starts creating initial, concepts that tie into and enhance your total recruitment method, you’ll quickly find how to draw in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and appealing methods to bring in great prospects to your brand and make a larger effect on candidates.

Examples include recruitment by means of a dating app, utilizing a mysterious code to crack, hosting meet-ups, or employing the help of an immersive virtual tour.

– You can establish innovative concepts for your recruitment project by examining the concerns your talent team has now, researching how other companies hook applicants, or brainstorming new concepts with your group.

– Three examples of companies thinking outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model lorry that interviews its own specialists, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After introducing your project, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can select from our library of over 150 test templates to improve and automate your hiring process.

What is an innovative recruitment campaign?

Recruiters or talent acquisition teams that use initial recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target market.

How do you understand if your organization is utilizing creative ideas in your strategy?

Well, has the skill team been using the same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same traditional strategies that everybody else uses, there’s no chance your brand will stand out in the crowd.

When companies engage with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to attract the qualified people they’re trying to find. Now, here’s how your group can start doing things in a different way.

How do companies think of imaginative recruitment campaigns?

It’s not too complicated. Let’s stroll through the steps for developing successful, original recruitment marketing.

Step 1: Identify your group’s biggest blockers in obtaining leading skill.

Step 2: Next, brainstorm ideas or strategies to get rid of those challenges. Here are some pointers:

– Get motivation from other companies currently thinking out of the box.
– Put yourself in the shoes of your target audience and consider methods to interact with them in a style and tone that will interest them, such as an animated video.
– Reach out to coworkers to collect concepts from a varied group.
– Consider what your business values extremely in its existing staff members.

Step 3: Bring all your ideas together and produce your recruitment campaign strategy, consisting of the channels you’ll utilize to release it, such as social networks and your professions site.

Step 4: Review your campaign cost and guarantee you have the budget you need, or change your plan accordingly (keeping in the excellent stuff your target audience likes).

Step 5: Launch your campaign and hope your job advert and other campaign elements get widespread nationwide, worldwide, (and even viral!) attention.

Do we require to contract out specialized parts of our recruitment projects?

Possibly. We know that not all business have the resources to pull off every aspect of an imaginative job in-house. Because case, you might require to outsource particular components to a firm, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew took your mobile phone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the fun stuff.

To assist you win on this new path, we’ve pulled together some truly innovative recruiting ideas listed below. Companies that developed some initial or inventive attention grabbers to attract terrific prospects.

12 creative and motivating recruiting project examples

Let’s face it, lots of organizations require a recruitment process remodeling. Especially if they wish to attract young, certified prospects (and the business’s employer brand is as appealing to them as a 1970s film).

The following companies (the majority of which you have actually most likely heard of) also needed some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior personnel for white-collar work environments.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most original project concept was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the program’s season ending. It may not have featured at any big worldwide marketing festival, but it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is ending up being more hard.
Recruitment method: Using pop-culture recommendations to bring in a large range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique since it utilizes the principles of excellent advertising or copywriting by attracting what is essential to its particular target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly undervalued and is also experiencing a fast increase in need post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to attract people whose values align with the business’s purpose.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically extremely under-appreciated certainly requires some additional creative juice. Home Instead chose to utilize the services of an expert company for this campaign to refresh their brand name and hook precisely the ideal type of individuals.

The firm created extremely emotive recruiting videos for this specific niche industry, which 100% hit the mark with their « can’t help but care » target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a tough job.
Recruitment method: Using a major technology trend to sign up with the conversation and improve their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furniture manufacturer IKEA. To bring in talent that considers of package, they welcomed potential prospects for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work prospects seeking to start their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social networks, digital screen ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The industry has regained 6.9 million jobs because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes possible beginners conscious of the vast range of benefits available with a profession in hospitality and uses reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to attract 1,000 new employees over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software application business, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique idea lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has assisted them fulfill their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender diversity.
Recruitment technique: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) initiative to help in reducing employing biases by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment technique: Targeting a really specific talent segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another campaign that’s thinking out of the box. After coming throughout an interesting market insight that « around 78% of British parents aged 45 and over wish to handle a new obstacle once their kids fly the nest », EasyJet crafted a recruitment project targeting this particular talent pool.

Filling the crew lacks with candidates who are over 45, whose kids have actually finally flown the nest, and who are now searching for a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a popular international motor show and establishing the brand name as an emerging hub for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project technique on its head for sure! The team included AI into the automobile’s pedestrian speech technology and cars and truck link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an ingenious, gamified approach to engage passive candidates & providing a free present.
Tactics: Skills test was advertised on social networks platforms

Our sibling company, Toggl Track, wished to work with an SEO manager and idea of an enjoyable project that ‘d be a win-win circumstance for all. We produced an abilities test difficulty and advertised it across social media, using a totally free tee shirt to applicants who attained high ratings.

Reaching passive candidates while spreading out the word about our brand name to other gifted workers worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous skill acquisition project was developed by Nexus and helped offer the brand a much-needed facelift (given that the retailer may not have been leading of many candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to accomplish?

Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment strategy: Taking advantage of a growing interest among youths in home restoration and crafting a compelling worth proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as works of art, out-of-home, web, and social networks content

Intending to hire some 5,000 individuals in a year in the middle of remarkable labor employment lacks, Lowe’s Canada was dealing with the huge difficulty of drawing in younger workers. Partnering with an innovative company, the brand name developed a recruitment campaign concentrating on opportunities for growth and knowing within its network.

They have also discovered that 88% of Gen Z trainees wish to work for companies who provide access to training and growth chances.

Training is a priority for us, so we make certain to provide comprehensive training to everybody who joins our teams. Working in one of our stores is a fantastic opportunity for people to get understanding that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibition that constructs on the desire to learn by showing compelling examples of remodelling failures that young individuals can avoid by working and discovering at one of the brand’s shops. Each of the exhibitions had a QR code for using straight for the numerous open positions.

Considering your next initial recruitment campaign method?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach candidates.

Whatever the role, from getting up the finest engineers to roping worldwide’s greatest salespersons, your recruitment marketing efforts are sure to strike their hearts and minds if you utilize your imagination!

One simple method to include sparkle to your next recruitment campaign while making it enjoyable and engaging for you and potential applicants is to start with abilities tests. And, no, you do not have to create tests from scratch. Our test library is brimming with role-specific concerns established by the specialists.

Bid farewell to inappropriate prospects and the hours wasted screening CVs. Create a free Toggl Hire account today to see simply how simple, enjoyable, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and structure marketing groups. She operates at Toggl Hire and composes about how companies can hire actually fantastic individuals.